Karen Blackett OBE, Chairwoman of MediaCom UK, will discuss “Unlocking and Understanding the UK Consumer” in her lecture as part of the Bristol Distinguished Address Series.
The secret to competitive advantage is rooted in understanding people. However, consumers today are just different. Their daily lives are influenced by the changes occurring in technology. These changes are dynamic and constant. Consumer habits as a consequence are evolving all the time. We want things faster, more tailored and on our terms. As a business, how do you meet these consumer demands? How do you plan for a future which keeps changing?