This webinar will help you gain a deeper understanding of what your brand is and how you can harness this knowledge to benefit your business

About this event
This event is available free of charge to businesses based in Bath & North East Somerset and South Gloucestershire. If you are based elsewhere please call us to discuss how else we may be able to help.

Are you making the most of your brand?

Your brand can be one of your most valuable company assets: a key foundation of your business. Used effectively, it helps drive innovation, sales and success, sets you apart from competitors, and strengthens your connections with customers, prospects, partners and staff. To achieve all this, you need to take a strategic approach.

So how do you go about capturing and communicating what your brand is all about?

In this webinar we explore brand strategy, helping you gain a deeper understanding of what your brand is, the different elements you need to consider, and how you can harness these insights to benefit your business.

During this webinar we will cover:

• What is a brand, and how do you make the most of it?
• Perception is reality: do customers (or staff) share your view of your business?
• Creating audience personas: humanising your target audiences
• Developing your brand values
• Can a business have personality?
• Positioning your brand
• Your brand vision and mission
• What’s your promise?
• Communicating your brand: messaging and design
• Product and corporate brand naming
• Q&A

The workshop will include hands-on exercises and group discussion. We’ll look at real world examples to illustrate how successful businesses create value from branding, with opportunities for you to ask questions on this vital topic.

Who should attend?

Businesses who want to develop their brand strategy and enhance their marketing activity to stand out from the competition.

About your presenter:

This webinar will be presented by Bill Vallis who has over 25 years of experience in strategic marketing. You can view Bill’s LinkedIn profile here.

Please note, this workshop will be held on Zoom. The online workshop format gives you the chance to fully participate in group discussion via video, ask questions throughout the session, learn from like-minded business owners, and build connections. You will leave this webinar with a clear understanding of the topics covered.

This webinar in funded and forms part of Universal Business Support – A West of England Combined Authority initiative, delivered in partnership with Bath and North East Somerset Council and South Gloucestershire Council to support businesses across the region.

You will be asked to complete an online registration form which will be sent to you.

Once registered, you will receive the Zoom Webinar Link and password to join. Please join the webinar at least 5 minutes before the start time.

If you need to cancel your place, please give us at least 2 working days notice to enable us to offer your place to someone else.