Audio based content has grown extensively in popularity over the last few years, with over 15 million recorded podcast listeners now in the UK alone since 2020.

Many businesses are now beginning to see the benefit of podcasting as a stand-alone or integrated marketing tool, which enables them to gain the influence or credibility to become an expert in their field, increase brand awareness or attract new prospects and leads to improve sales.

In this session you will learn how start a simple podcast to help showcase your business or areas of expertise.

The topics covered include:

• The importance of good content
• Equipment and set up tips
• Simple planning and recording tips
• Where to upload your podcast
• How to integrate podcasts into your content plan and digital strategy

Who should attend?

This event will be perfect for those who have not tried podcasting, or have tried but are unsure what they are doing or are not getting results.