Businesses are being told that social media is the way to go to grow their sales, but no one tells us how to grow a following. This workshop will help to bridge that gap.

Reach is one of the most difficult things to grow for any business online, when starting out or breaking through a stagnant time. Followers do not come over night. We can ask our friends, family, customers to like our social media pages but it takes time to grow a following online through a business page.

Facebook, Instagram and LinkedIn are businesses in their own right making money through advertising. Therefore, many businesses need to turn to paid advertising to grow their following and get their brand outside their current reach.

This workshop will focus on giving you the hints, tips and knowledge you need to think about before putting any budget into targeted campaigns. It will help to ensure that you are investing your money right.

Topics covered include:

• When to do paid advertising.
• What to expect from a paid advertisement
• How to run a campaign.
• How to get the right content in front of the right people