What they’re up to and why they chose Future Space.
So, the Founder Simon Heap was working with UK Sport as a consultant, designing products for their Olympic teams and it became clear to him that what separates elite athletes from the rest of us was inner motivation to always do better. He always thought that fitness was too important to be boring, that it should interactive, fun and accessible to everyone. With that, he designed and created our first product, the CardioWall in 2009. We relaunched in 2012 and since then have created over 10 products for different markets. The company is currently splitting into 4 different areas: ‘Rugged Fun’ which is trampoline parks and indoor adventure, ‘Rugged Fitness’ for gyms and leisure centres, ‘Rugged Education’ for schools and ‘Rugged Health’ focusing on mental health and wellbeing, and moving into NHS territory. So big things are ahead!
Is there anything specific that you’re working on at the moment or is the focus on splitting the company into the four areas?
At the moment the main aim is to focus on the health side of things. This year we’ve mainly been focusing on the ‘Rugged Fun’ side; indoor adventure parks and family entertainment centres. 2019 is for ‘Rugged Health’. We’re currently undertaking research in a brain injury rehab centre in Glasgow, and conducting research over in Spain, looking at how the CardioWall can delay and even reverse the onset of Dementia. We’re waiting for those research studies to come back with their results and then we plan to get involved with the NHS.
Research showing that tech can be used for good is what we’re into! And does this mean a trip to Spain for you?
Well probably not me, Harry (Stevens – Commercial Director) goes, he’s off visiting partners and customers all the time. He visited the day centre in Madrid earlier this year and carried out a case study with the service users there and they absolutely loved it, the feedback was brilliant!
