About the event

2020 was the year of SaaS: from Zoom to Slack to Hopin, we couldn’t get enough of the tools that made remote work work. And neither could VCs, pouring a record 11bn EUR into SaaS startups across Europe in 2020.

But businesses only have so much cash to spend on software, so now the race is on for SaaS startups to prove to their investors that they can gain (and keep) customers.

This Sifted Talks will find out how startups are successfully selling SaaS and how new players can grow quickly in an increasingly crowded market.